PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development


Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:


To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.



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: Dual-audio Hollywood movies, first-day Bollywood theatrical releases, Hindi-dubbed South Indian blockbusters, and localized web series.
: Streaming or downloading copyrighted material without authorization is illegal in many jurisdictions. Legitimate Streaming Alternatives According to IP address lookup services, the network
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Sites like 10 starhd.sbs operate in legal gray zones or outright violation of copyright laws. Interacting with these platforms surfaces major vulnerabilities: Below is an in-depth breakdown of what this
Our platform is optimized for quick navigation and direct download links.
If you find yourself landing on secondary redirects like 10 starhd.sbs , implementing robust digital guardrails is critical to ensuring your system remains uncompromised.
As cybersecurity frameworks and anti-piracy cells intensified their crackdowns, the central database began jumping between alternative top-level domains (TLDs) such as .pro , .one , .team , and more recently, .sbs . The use of .sbs (short for "Side by Side") is an intentional choice by the administrators to leverage cheap, newly available domain registries that might not instantly be flagged by automated DMCA filtering systems. Content Library and Target Audience
Premium production value, multi-device sync, offline downloads. ZEE5, JioCinema, YouTube Premium
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.