Together, they co-founded in March 1997. As the Chief Operating Officer, Saroja was instrumental in building the company’s operations, setting up systems, attracting venture capital, and overseeing the site’s growth. Her operational expertise was the engine that transformed an idea into a thriving business. Her contributions were formally recognized with a 9% stake in the company, making her a key founding partner alongside Sanjeev Bikhchandani.
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A pivotal moment in the Saroja Chepuru story occurred in a simple coffee shop, highlighting a universal human struggle: the conflict between our personal agendas and the unexpected needs of others. Together, they co-founded in March 1997
Between 1998 and 2005, Saroja helped establish 23 SHGs across 12 villages, mobilizing over 300 women. These groups pooled small savings (₹10–₹20 per week) and rotated loans for emergency needs, seed purchases, and livestock. Her contributions were formally recognized with a 9%
Navigating high-pressure, technical environments often strips away personal expression. For Chepuru, balancing a rigorous tech career with her inner creative drive required a conscious choice to seek out an outlet for her passions.
Her expertise spans across:
She views life’s difficulties not as weapons to knock one out, but as tools to propel an individual toward their purpose. Action Over Stagnation: